Blanket Market
Market Size by Product Type (Wool Blankets, Cotton Blankets, Fleece Blankets, Electric Blankets), Application (Household, Commercial), Distribution Channel (Online, Offline), End User (Residential, Hotels & Hospitality, Healthcare), and Region (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa), Global Industry Analysis, Share, Growth, Trends, and Forecast 2026 to 2035
Report Details
Blanket Market
CAGR
4%
Compound Annual Growth Rate
Market Size
USD 8 Billion
Current Market Valuation
Market Introduction
The blanket market was valued at USD 8 Billion in 2025 and is projected to reach USD 12 Billion by 2035, growing at a Compound Annual Growth Rate (CAGR) of 4% during the 2026-2035 period.
Market Definition and Overview
The blanket market encompasses all products designed for warmth, comfort, and decorative purposes, including traditional blankets, throws, and electric blankets. This market is driven by consumer demand for home comfort products, evolving styles, and innovative materials that enhance the user experience. The market's growth is also supported by advancements in digital retail channels, which have broadened consumer access to a diverse range of products.
Current Market Momentum & Relevance
The blanket market is currently witnessing significant momentum due to several factors. Firstly, there is an increasing consumer preference for home and lifestyle products that offer both functionality and aesthetic appeal. The rise in disposable income across emerging markets has further amplified this demand, as consumers are willing to invest in premium and personalized home goods.
Moreover, sustainability trends are reshaping the market landscape, with eco-friendly materials and production processes becoming a focal point for both consumers and manufacturers. This shift aligns with the global movement towards sustainable living, influencing product innovation and brand positioning within the market.
Additionally, the COVID-19 pandemic has accelerated the 'stay-at-home' economy, pushing consumers to prioritize home comfort, which includes the purchase of high-quality blankets. This trend is expected to persist, given the ongoing hybrid work models and an increased emphasis on creating cozy, functional living spaces.
The market's strategic relevance is underscored by its broad consumer base, encompassing various demographics and lifestyle segments. As manufacturers continue to innovate and diversify their offerings, the blanket market remains a lucrative segment poised for sustained growth and investment opportunities.
Recent Strategic Developments
- In February 2025, Sunbeam Products, Inc. announced the launch of a new line of eco-friendly electric blankets, focusing on sustainable materials and energy efficiency.
- Berkshire Blanket & Home Co., Inc. unveiled a strategic partnership with a leading e-commerce platform in March 2025 to enhance their online presence and distribution capabilities.
- In July 2025, Northwest Company expanded its product line to include a collection of hypoallergenic blankets, targeting consumers with specific health needs.
- In September 2025, Pendleton Woolen Mills opened a new flagship store in Tokyo, Japan, to increase its market penetration within the Asia-Pacific region.
Market Dynamics
Market Drivers
The blanket market is witnessing robust growth driven by several key factors. Firstly, the rise in consumer awareness regarding sustainable and eco-friendly products has significantly boosted demand. According to a 2023 report by the International Textile Manufacturers Federation, there was a 32% increase in the production of sustainable blankets globally over the past two years. Additionally, technological innovations such as the integration of smart textiles have propelled market expansion. The use of temperature-regulating materials and fabrics embedded with IoT capabilities are enhancing consumer experiences, contributing to a projected market growth rate of 7.5% annually through 2025.
Furthermore, the growing trend of home renovation and interior decoration, amplified by an increase in disposable income in emerging economies, is fostering market expansion. As per the World Bank, the global middle-class population is expected to grow by 1.2 billion by 2030, which aligns with a steady increase in blanket consumption. Lastly, regulatory tailwinds supporting sustainable practices in textile manufacturing are encouraging manufacturers to innovate and expand their product lines, thus driving growth.
Market Restraints
Despite positive growth prospects, the blanket market faces significant restraints. A primary concern is the volatility in raw material prices, particularly cotton and wool, which impacts production costs and pricing strategies. According to the International Cotton Advisory Committee, cotton prices have experienced fluctuations of up to 15% within a single quarter, posing challenges for manufacturers. Additionally, the market is constrained by supply chain disruptions, exacerbated by recent global events. These disruptions have led to a 20% increase in lead times for many manufacturers, affecting timely product delivery and customer satisfaction.
Market Opportunities
The blanket market is ripe with opportunities, particularly in untapped regions such as Asia-Pacific and Africa. These regions are experiencing rapid urbanization and a burgeoning middle class, presenting significant growth potential. Furthermore, the convergence of the textile industry with adjacent sectors such as home automation presents lucrative opportunities. For instance, the integration of AI in home textiles is expected to reach a market value of USD 1.3 billion by 2026, according to a recent study by Market Research Future.
Government initiatives promoting innovation and sustainability in manufacturing also present opportunities. For example, the European Union's Green Deal aims to make the textile industry climate-neutral by 2050, encouraging investments in sustainable manufacturing processes. Venture capital trends indicate increased funding for startups focusing on eco-friendly textile production, highlighting a promising area for future growth.
Market Challenges
The blanket market faces several challenges that could impede future growth. Regulatory uncertainties, particularly regarding environmental standards and labor practices, present significant hurdles for manufacturers operating in multiple regions. High upfront costs associated with adopting new technologies and sustainable practices also pose challenges, especially for small and medium-sized enterprises.
Infrastructure and technical limitations, such as outdated machinery and processes, restrict the ability to scale operations efficiently. Furthermore, a shortage of skilled labor in textile manufacturing remains a critical issue, with a 2022 report by the International Labour Organization highlighting a 25% gap in skilled labor availability in the sector. Fragmented markets with complex compliance requirements further complicate international expansion, adding layers of complexity to global operations.
Segment Analysis
Regional Insights
Asia-Pacific Blanket Market
The Asia-Pacific blanket market was valued at USD 5.8 billion in 2025 and is forecasted to reach USD 9.7 billion by 2035, registering a CAGR of 5.1% during the forecast period. This region leads the global market due to its vast population base, rising disposable incomes, and the increasing demand for home textiles. Key factors driving growth include rapid urbanization and the expansion of e-commerce platforms that enhance product accessibility.
China stands out as a leading country in this region, with a robust manufacturing sector and significant domestic consumption. According to the National Bureau of Statistics of China, the country's home textile industry benefits from government support and favorable trade policies, further bolstering the blanket market.
North America Blanket Market
Following Asia-Pacific, the North America blanket market holds the second-largest share. The market is driven by a strong consumer preference for high-quality and luxury home textiles, coupled with a robust retail infrastructure. The United States, in particular, plays a pivotal role, supported by a high standard of living and a steady demand for innovative and eco-friendly products. The U.S. Department of Commerce highlights the increasing trend of sustainable and organic materials in the home textiles sector.
Europe Blanket Market
Europe ranks third in the global blanket market, characterized by a mature market structure and a strong focus on sustainability. The region's growth is propelled by consumer demand for premium quality products and the presence of globally recognized brands. Germany is a key country in this market, benefiting from advanced manufacturing capabilities and a high level of environmental awareness among consumers.
Segmentation Structure
- By Product Type
- Wool Blankets
- Cotton Blankets
- Fleece Blankets
- Electric Blankets
- By Application
- Household
- Commercial
- By Distribution Channel
- Online
- Offline
- By End User
- Residential
- Hotels & Hospitality
- Healthcare
- By Region Type
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
Segment-Level Analysis
By Product Type
The largest sub-segment is Fleece Blankets, driven by their affordability, lightweight nature, and thermal properties. Enhanced manufacturing techniques and the availability of a wide color range contribute to their popularity. According to industry reports, the rising demand for affordable home comforts has led to a 35% increase in fleece blanket sales in 2024.
By Distribution Channel
Online distribution channels are the fastest-growing sub-segment, with a significant shift towards digital shopping platforms. The convenience of online shopping, coupled with attractive discounts and a broad range of options, drives this growth. The e-commerce sector's expansion has resulted in a 40% increase in online blanket sales, as reported by industry data in 2025.
By End User
The Residential sub-segment dominates, owing to increasing consumer expenditure on home decor and comfort. Rising urbanization and the trend towards home improvement are key drivers. According to the National Association of Home Builders, there was a 28% increase in consumer spending on home textiles in 2024, highlighting the growing importance of residential markets.
Key Market Players
- Sunbeam Products, Inc.
- Berkshire Blanket & Home Co., Inc.
- Northwest Company
- Hudson's Bay Company
- Faribault Woolen Mill Co.
- Pendleton Woolen Mills
- Ugg (Deckers Outdoor Corporation)
- Peacock Alley
- Garnet Hill
- Lands' End, Inc.
- Boll & Branch LLC
- Brooklinen
- Gravity Blankets
- American Blanket Company
- Slumber Cloud
- Therapedic International
- WestPoint Home LLC
- Hollander Sleep Products, LLC
- Urbanara
- L.L.Bean Inc.
